Specialising in Point of Purchase and Digital Retail Trade Marketing Solutions

WAY UP FRONT MEDIA is a leading design & manufacturing company, specialising in Retail Trade Marketing, Point of Purchase, and Digital Trade Solutions.

Our solutions are based on your brand objectives – sell more products to more shoppers more often.

We work together to engage shoppers at the point of purchase, create interest around your brand and move products off the shelf into the shopper’s basket.

Our expert team is ready to work with you through the shopper marketing process inclusive of digital new media and 360 degree omni-channel solutions.

We are a proudly South African company of approximately 65 strong, manufacturing out of Cape Town (Head Office), including service client relations centers in Durban, Johannesburg and the Eastern Cape. Even more proudly a Level 2 BBBEE service provider and most proudly we constantly bring (and win) with new innovation tie to the tried and tested heritage we have earned along our own journey.

Chat to us now to find out how we can help you?


With over 70% of all purchase decisions made in-store, brands recognise the valuable part that shopper marketing plays in sales performance.  No longer is Point of Purchase a place where product is simply put on display and therefore sold.  With increased competition (especially updating for online) brands are fighting for attention/conversion and a share of the shoppers wallet. With decades of experience working with national retailers and brands we are best positioned to help your brand maximise your impact at the point of purchase.

Drive awareness, consideration and conversion to increase sales.


WAY UP FRONT MEDIA is a full service design and production house with many years experience in leading POP production.


  • Steel Fabrication (including laser cutting)
  • Vac Forming & Plastics
  • Digital Print
  • Wood Work
  • Assembly & Handwork
  • With all our manufacturing processes in-house at our manufacturing plant in Cape Town – if you can dream it – we can build it.


At the core to the WAY UP FRONT MEDIA family is about maximising our social impact in the communities with live and also in achieving our sustainability goals.

Initiating at the point of design we ensure that we minimise the impact of single use plastics, and provide sustainability grown substrates in all our production.  We’ve learnt that sustainability is more than the recycling initiatives we do – it’s a design and manufacturing choice made to move into where we utilise more substrates that allow us to move to environmentally clean circular process of production.

Please contact us for a dedicated presentation on how we and our clients are working towards a better future for all.